The champion of local small business opens its most popular annual issue with a salute to small business creativity in the face of adversity: "Times are rocky, y'all. Local businesses, charitable nonprofits, and arts institutions — already the "little guys" fighting against the onslaught of big-box blanding, intellectual dumbing-down, and commercial cynicism — are more endangered than ever. ...

But economic reality can't quash our native creative spark. That ebullient Bay ingenuity bubbles up no matter what — evidenced in the recent gourmet food cart, street fair, and spontaneous party explosions. You can find someone "doing their thing" on almost every street corner these days, and local businesses are pulling out the stops in terms of specials, outreach, and overall friendliness. " This is especially the case in the SF Mission where the Bay Guardian is the most influential publication.