Who We Are

Goodwill Goodwill Industries of San Francisco, San Mateo and Marin Counties is an autonomous nonprofit social enterprise dedicated to creating solutions to poverty through workforce creation and environmental stewardship. With 17 retail stores, a growing online store and an extensive reuse/recycling operation, we help people overcome barriers to employment, build sustainable livelihoods, and transform their lives and communities. A mid-sized employer of nearly 500, we generate over 85 percent of our revenue through our businesses.

Our Vision

Our Goodwill envisions a world free of poverty where people have the power to support themselves and their families, live in safe and thriving communities, and actively care for the environment.

Our Mission

We create solutions to poverty through the businesses we operate.